Maintain a List of Things to be Done

If you're any good at search engine optimization sooner or later you'll have a lot of different projects to manage. Something will fall through the cracks. So it is important to keep an up-to-date list of things you are working on and things you need to work on. That list will help you manage your time and meet project deadlines.

If you allow the work to get out of hand it will overwhelm you and start to look impossible to finish. When you have a list of things in hand you can just focus on one task until it is finished. Then cross it off the list.

This way you keep your workload manageable. You balance the most immediate needs against what you can do today and everything else becomes less immediate.

A list of projects you're working on may be very short. A list of projects you need to do will almost always be long and get longer. So it's vital that you learn to prioritize your projects. Sometimes you just have to let a project slide. The more timely a project is the less likely it will get done. Put these projects in the "Nice To Do" category but don't burden yourself with the feeling that you MUST do them.

You can put dates on your list if you have made hard commitments but otherwise you should be careful not to create a false sense of urgency for the many tasks you need to manage. It is better to do a good job than to do a rushed job.

If you're working for an SEO agency or with other SEO cosultants you may need to coordinate your projects with their project lists. Of course they won't manage projects the same way you do. Make notes that help you understand their system but use your system consistently.

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