Page Title List Reviews

How many pages do you have on your Website? More than 100? Do you have a list of all the page titles? If not you don't know what you are publishing to the search engines, do you?

Most people look at lists of page titles only when they are diagnosing a problem. But if you keep a list of page titles and review it often you'll see developing trends that could become a problem. For example, suppose you're about to write your 20th article on how to tie your shoelaces. Do you really need ANOTHER article for shoelace tying?

Reviewing what you have published is as important as reviewing keyword research when you are planning future articles and Website sections. You don't want to repeat yourself very often because the search engines don't like to see duplicate content in page titles.

A page title list is also helpful with keyword research because it tells you what areas you have covered. Maybe you have mined a topic for all the high-value keywords and it's time to move on. How do you know? Your page titles should give you a heads up on the matter.

Page title lists are also important for evaluating the usability of a Website. Although most users never look at the browser tab where page titles are displayed many page titles are simply repeated in page URLs and as H1 headings on the pages themselves. If these titles look uninteresting, uninformative, or too complicated you should see that very quickly by scanning a list of titles.

Another insight lists of page titles provide you is when your titles become too similar. If you're using the same language over and over again you're creating reader fatigue. People become confused when they see too many articles with the same or similar titles. You need to mix things up a bit so they can find what they are looking for more easily.

Lists of page titles are notoriously hard to keep up with. If you publish content by hand you may not immediately update all your page titles in a spreadsheet. It's a very good practice to review your Website once a month and update your page title lists. That way you'll be able to improve the efficiency of your publishing practices and that in turn helps your SEO.

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