The World's Greatest SEO Ideas

Search engine optimization. Say it aloud in a room full of people and see who understands what you mean. A lot of people will give you blank stares. Some people will nod their heads and say, "Oh, yeah, I know a guy who does that." The truth is that SEO (as search engine optimization is known) is still a pretty obscure topic. Most people don't know what it is or how to do it.

And depending on where you get your SEO information from you'll think most SEOs don't know how to do it right either. They always seem to be complaining about losing their rankings in Google. Instead of blaming their bad practices for their lost traffic these SEOs cry and say that Google is changing the game on them.

Gaming Google is the number 1 reason why people try to use SEO on their Websites. But gaming Google is the number 1 reason why Websites are penalized. So is it really search engine optimization if you're just gaming Google and getting caught?

A few purists say that real SEO is not about gaming search engines. They say that real SEO is about working with the search engines and giving them what they want. In return, the search engines give your site a fair chance to be shown in their search results.

Users don't really care that much about site quality if the Website is easy to use, not tricky, and provides clear and helpful information. A good Website can look ugly as sin but it's still a good Website. Many a spammy site has tried to look good. Many a good site has gone bad trying to trick the search engines.

On the following pages you will find nine SEO ideas that have withstood the test of time. Although they are good ideas people can still misuse them. If you choose to be stupid you have no one to blame but yourself. So use these ideas wisely.

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