Create Content That Others Cannot Compete With

Everyone is an expert in something. In fact, most of us -- maybe all of us -- are the top expert in at least a few areas of knowledge. While people may not be interested in your backyard, you are the top expert in how it is organized and managed. So if you create a really unique and interesting backyard people WILL turn to you for information about your yard.

In business you have to compete with other people selling similar products and services, but if you have a unique business angle that creates value for your customers, you are the top expert in that value proposition. Hence, you can develop your expertise in your own value proposition at an advantage over everyone else. No one can explain your business better than you.

How this works is simple. You take an idea, such as selling gift baskets, and turn it into a business Website. So now you're competing with all the other gift basket sellers on the Web. Your backyard is not very interesting so no one really cares about it.

But let's say you come up with an angle for your gift basket business that isn't being covered anywhere else on the Web. Now you have an interesting backyard and if you share information and insight into that backyard with people on the Web they will turn to you for information about your backyard (your busienss).

This means that the search engines will want to show your site to their searchers whenever those people look for content that is uniquely yours. Sure, other people can come along and copy your idea but there is an important advantage to being the first person in a new topic. By creating the topic and stimulating interest in it you become the authority on that topic.

Being the authority of your own small topic may not seem like much but it gives you the opportunity to attract attention and build up a reputation and link profile that competitors will envy. Even though other people may compete with your content in the future they cannot compete with it today, and today is your window of opportunity to establish a niche that you dominate.

In SEO terms this is equivalent to bringing the search engine to your Website instead of bringing your Website to the search engine. If you just bring your Website to the search engine you're just another quiet voice in a very noisy crowd. But if the search engine comes to your Website you are the ONLY voice attracting the crowd.

Disclaimer: This Website is not selling search engine marketing services. All the ideas shared on this Website have been across the Web by some of the leading experts on search marketing. The content on this page is Copyright © Greatest-SEO.4mg.com. All Rights Reserved. Any links embedded on this site are provided for information or reference only. The links are not endorsements.