Break the Rules for New SEO Techniques

Every now and then someone produces something new in the search engine marketing business. It's a new idea, a new way of doing things, maybe a new tool. They will share this new thing and gradually people will begin to use the idea. Most people will do exactly as they have been told, following the new blueprint word-for-word, step-by-step, because "it works this way".

The people who gain the first advantage over other early adapters are the ones who take the new idea and turn it on its side. Sure, this is already a new innovation and it may be a really great thing. But you need to stand on the shoulders of giants if you want to reach higher than everyone else.

Take the good new ideas that people share and try to use them in unexpected ways. Poke and prod the universe with different twists and turns and see what happens. You may just find a better way of doing things than the "new" way shows. And then you have an advantage over everyone else who is just following the rules.

Of course this kind of experimentation can be risky. So you should set some boundaries. For example, never try anything risky on an important, well-established Website. Instead, create a small number of sites (maybe 3-5) that you can use to experiment with. These sites should have real content and their content will grow each time you run an experiment.

By playing around with the new ideas that people share you can build an SEO skillset that exceeds average. You will learn faster how to see dangerous practices before they get out of hand. You can also find the best ways to implement ideas faster by playing around with them instead of doing exactly what the originator tells you to do.

It's because of experimentation that innovation explodes. As we play with each other's innovations we innovate even more. So when someone brings a new SEO idea to the discussion you should start testing to see what else can be done with their tool or method. You may just find something they overlooked.

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